To celebrate Anne Rice’s Immortal Universe, we created “The Street of Immortality” during San Diego Comic-Con 2023, bringing Interview With The Vampire and Mayfair Witches directly to the fans.

Attendees were invited to explore a recreation of a turn-of-the-century New Orleans street from Anne Rice’s Interview with the Vampire, kicking off the experience with an immersive experience in a custom fabricated, boarded-up building that doubled as a speakeasy. Two charlatans gathered everyone and offered a warning about the darkness that had descended on Storyville, but promised to give everyone a sip from the fountain of youth, with “The Elixir of Immortality.”

Within this world - where danger lurks around every corner - attendees were able to engage with the residents of Storyville, collect limited-edition premiums and visit iconic locations from the series, including Hotel Iberville, Talamasca Office, Mayfair Talismans, Nawlins Records, and Lestat’s Townhouse.

RESULTS
Won a Silver Clio in Fan Engagement
Attendees: 5,000+
PR Impressions: 79M+

Environmental Design | Environmental Graphics | Interior Styling | Immersive

Creative Producer: Danielle Zeiter

Event Production and Experiential Agency: 3CS

Creative Agency: Campfire