To celebrate Hulu’s robust adult animation content, we invited fans into their favorite shows with Hulu Animayhem: Enter the 2nd Dimension during San Diego Comic-Con 2023.

To create a larger-than-life experience, we took over a parking behind the San Diego Convention Center and transported fans to their favorite 2D worlds through creative photo moments from animated favorites including American Dad, Archer, Bob’s Burgers, Family Guy, Futurama, The Great North, The Simpsons, and Solar Opposites.

In addition to life sized sets, the four-day experience included a 14m projection dome, a 55’ tall inflatable replica of the Planet Express HQ, and nominated “Best Free Swag at SDCC 2023” - 2D Animayhem backpacks and pin sets.

RESULTS
Won two Bronze Clios in Experiential and Fan Engagement
Attendees: 15,000+
PR Impressions: 4B+
Social Impressions: 28M+

Environmental Design | Environmental Graphics | Interior Styling | Immersive

Event Production and Experiential Agency: 3CS

Creative Agency: Campfire