We partnered with Hulu and NEON to celebrate the streaming release of Self Reliance, a comedy thriller film written, directed by and starring Jake Johnson in his directorial debut.

The evening included a screening at Neuehouse and continued with an afterparty at La Cita, a Latin dance club in downtown Los Angeles that was featured in the film.

We customized elements from the film and surprised talent, VIP’s, press, influencers and fans with experiential entertainers and moment throughout the night, bringing the movie guests had just seen to life.

Attendees included Jake Johnson, Anna Kendrick, Emily Hampshire. Jamie Chung & more.

Creative Director: Danielle Zeiter

Production Agency: 3CS