Building upon the espresso martini fad, we designed and fabricated custom mailers for Keurig, featuring everything needed to create an espresso martini – from the comfort of one’s own home.

Key social media influencers and Keurig sales team members were gifted the kits, which featured a custom-made glass martini mug, branded mixology tools, branded coasters, Ketel One vodka, and carefully curated Keurig pods – all wrapped up in a custom box. The box also featured vouchers to purchase a complimentary Keurig K-Supreme Plus SMART Coffee Maker and Milk Frother.

An engaging Instagram content series featuring mixologist @drinksbyevie and coffee enthusiast @blendandchat featured the kits and brought to life Keurig’s first ever espresso martini recipes.

And to create even more excitement on social media, an #espressYourself social media sweepstakes gifted winners with their very own kit.

Creative Direction: Danielle Zeiter

Event Production and Experiential Agency: 3CS